LinkedIn Advertising: Link Up with Other Businesses
We live in a world where news, entertainment, products, and services are displayed on a medium for all people to see - the Internet. In this digital-age, it has never been so easy to target and display your brand to consumers. There are roughly 2 billion active social media users in the world, but there is one network where 500-MILLION active business-professionals are waiting to be interacted with. Whether your business is in retail, auto-repair, banking, or anywhere in-between, there are tons of ways to tap into the minds of those searching for what you offer. One of the most efficient methods of social media advertising is LinkedIn.
Without a doubt, what makes LinkedIn advertising so unique is the ability to target effectively. Businesses of all sizes can struggle to reach their “perfect” target-audience, but LinkedIn has brought targeting down to a science. Advertisers have the ability to target users by geography, industry, company-name, job-title, and more. So, if you are trying to reach decision-makers within a certain organization, LinkedIn offers a definitive solution to do so. With LinkedIn, advertisers can choose daily, lifetime, or bid budgets to depict how much they are willing to spend. Then, they can choose whether they want to pay on a cost-per-click (CPC), cost-per-1000-impressions (CPM), or cost-per-send (CPS) basis. These show how much each advertiser is willing to pay for each click, 1000 impressions, or “Inmail” message(s) sent. The beauty for advertisers is that they are only charged when their ads are engaged with, making it cost-effective at a high-reach.
LinkedIn offers ad-campaigns tailored to event promotion, lead-generation, brand-awareness through user’s feeds and direct messages. At its source, LinkedIn was built as a professional networking social media platform. Now, it has risen to a highly targetable, cost-effective advertising medium. The difference between reaching that CEO you’ve been trying to get a hold of for years could be sitting right in front of your fingertips. All you have to do is try “Linking” up with them.